Plume & Petal Spritz
by Bacardi

— Creative Direction

Plume & Petal Spritz is Bacardi's new premium, ready-to-drink cocktail. Made with Plume & Petal vodka, an infusion of natural ingredients, and sparkling water, it's ideal for particularly spontaneous moments. We were tasked to create a launch campaign for the new beverage that remained close to the original look and feel of the Plume & Petal brand we created, while showcasing the spontaneity and fun of the new product.

Role Creative Director
Client Bacardi

Product/Still Life Photographer Julia Stotz
Lifestyle Photographer Ethan Gulley
Videographer TJ Mauck
Producer Vivianne Lapointe
Food Stylist Ali Chiappinelli
Prop Stylist Samantha Margherita
Wardrobe Ashley Guerzon
Hair & Makeup Karina Moore
Associate Creative Director Alex Norling
Video Editor Sierra Theobald
Art Director Kristin Mizushima
Talent Yvonne Logan and Saige Hooke

Sarah Wasley— Design & Art Direction