Plume & Petal Spritz
by Bacardi

— Creative Direction

A launch campaign shoot for Plume and Petal's new line of ready-to-drink cocktails.

Plume & Petal
by Bacardi

— Visual Identity & Art Direction

A mid-proof vodka with delicate, natural flavors to leave you feeling light as a feather.

Motto by Hilton

— Brand Identity

A Hilton hotel brand that speaks to the knowledge and taste of the modern traveler.

Herb Essntls

— Packaging Design

Bringing luxury and fashion to the CBD product category.

Electric Culture

— Brand Identity

Building a brand that empowers and advocates on behalf of victims of digital harassment and abuse.

Herb Essntls Pop Up

— Experiential Design

Building a physical experience for an e-commerce-based cannabis infused beauty brand.

Highfield

— Identity & Type Design

A custom typeface created to stretch vertically to reflect the mobile-first approach of the agency.

Essntls of Skincare

— Illustration

A series of minimal illustrations commissioned for cannabis skincare brand Herb Essntls’ new blog series.

Sarah Wasley— Design & Art Direction